Company Profile

Sales Tax Resource Group (“STRG”) is a sales tax consulting firm specializing in multi-state sales and use tax issues, and business incentives and credits.  

In addition to providing sales and use tax audit representation services and refund/credit studies, STRG performs nexus reviews, taxability and exposure studies, and provides training, general consulting and specialized transaction analysis, along with a variety of other services. In addition to serving individual companies, we partner with small to regional CPA firms, enrolled agents, and other professional service firms to allow them to provide their clients with the highest quality consulting services. We do not provide general accounting or tax services and will not compete with CPAs for other services. STRG has a wealth of sales tax consulting experience and resources enabling us to handle most projects regardless of size or complexity.  

Graham Hoad, President, CEO
Graham formed STRG in early 1999. As a former sales tax auditor with the California State Board of Equalization, and as a Multi-state Tax Consultant with a “Big 4″ accounting firm, he was involved in many audits both as an auditor and a consultant. He also created significant tax saving and cash generating strategies for many types of clients.  

Graham is a Certified Member-Sales Tax of the Institute for Professionals in Taxation (IPT). He is enrolled to practice before the IRS, and holds a Bachelors Degree in Accounting from California State University, Long Beach.  Graham also sits on the board of directors of the Sunset Beach Santitary District. 

Brian Nisenholtz, Vice President, CFO
Brian became a partner at STRG in early 2000 and is the company’s Director of Operations. Brian brings to the firm experience as a former California Sales Tax Auditor and a Multi-state Tax Consultant with a “Big 4″ accounting firm. In addition, Brian served as a Sales and Excise Tax Supervisor for a large petroleum marketer and refiner for several years. He is a member of the Institute for Professionals in Taxation (IPT), has passed the California CPA exam, and is enrolled to practice before the IRS. Brian holds a Bachelors Degree in Business Administration with an emphasis in Accounting from the University of Pacific.  

Stan Pincura, Senior Manager
Stan joined STRG as a Senior Manager in Feburary 2008. Prior to STRG, Stan was a Multi-state Tax Manager with a “Big 4″ accounting firm where his experience includes reverse sales and use tax audits, transactional analysis and planning, audit representation and appeals, and settlement negotiations. Stan’s experience also includes seventeen years with the California State Board of Equalization in its audit division. Stan received a B.S. in Accounting from San Diego State University, and is a licensed CPA in California.  

Royd Baik, Manager
Royd joined STRG as a Staff Tax Consultant in mid-2006. Before joining STRG, Royd worked as a certified tax preparer for four years. He holds a Bachelors Degree in Economics from the University of California, Davis, and is fluent in Korean. Since joining STRG, Royd has gained experience in multistate voluntary disclosures, reverse audits, audit representation, and many other multistate sales and use tax issues. He is currently pursuing his CPA certification.  

John Ashrafian, Senior Consultant
John has worked with Sales Tax Resource Group as a consultant since May 2009. He is a former sales tax auditor with the California State Board of Equalization. He also worked as a Senior Tax Analyst for Directv. He has a Bachelors Degree in Accounting from California State University of Los Angeles, and a Masters in Business Administration from the University of Southern California.  

Jane Lapham, Staff Consultant
Jane joined STRG in 2003 as a Paraprofessional and was later promoted to Staff Consultant. She is a graduate of California State University, Dominguez Hills with a Bachelors Degree in English: Language and Linguistics. Her STRG experience includes work on bad debt credit studies and reverse audits. She currently attends California State University, Long Beach where she is working towards a Masters Degree in Linguistics.  

Brian Stan Royd Breanna Graham

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